Commercial Media Portfolio
2026/2027 Edition
MUGAMBO WA THAYU
Primary Market Broadcaster
THAYU FM 96.7
Mugambo wa Thayu • Mucii wa Ikeno
Official Rate Card & Sales Proposal
Presented By
Thayu Commercial Desk
0703926135 / 0703805473
Broadcast Hub
Lanstep Building
Nakuru-Nyahururu Road
Nakuru City, Kenya
Coverage Scope
150 KM Radius
from Menengai Crater
Rift Valley Region
Commercial Operator
Dickens Media Services
Commercial Division
Nakuru County
Section 01
Strategic Station Profile
Thayu FM 96.7
Thayu FM 96.7 is a modern, culturally grounded, and youth-inclusive regional commercial broadcaster transmitting from Nakuru City. Grounded in the core philosophy of "Thayu" (Peace) and operating as "Mucii wa Ikeno" (The Home of Happiness and Entertainment), the station holds a unique dual-market positioning.
By seamlessly weaving deep-rooted Kikuyu cultural identity with vibrant Swahili and Sheng influences, we bridge generational divides. This allows advertisers to capture traditional agricultural household spend alongside the energetic, digital purchasing power of the urban Gen Z demographic.
Unlocking the Rift Valley Trade Zone
Our strategic broadcast frequency sweeps across primary transit routes, trading centers, and agricultural zones up to a 150KM radius around the Menengai Crater.
Through an integrated network covering on-air slots, interactive debate forums, outside field broadcasts, and dynamic digital video distribution, Thayu FM acts as an commercial ecosystem designed to scale corporate products and services with high listener trust.
Regional Footprint
Nakuru, Naivasha, Gilgil, Molo, Njoro, Rongai, Subukia, Eldama Ravine, and economic corridors.
Dynamic Demographics
Kikuyu agricultural communities, transport operators, urban young professionals, and Gen Z segments.
Advertiser Trust
High-frequency programming, live presenter endorsements, and fully integrated multimedia packages.
Commercial Media Portfolio & Rate Card
Page 02
Section 02
Official On-Air Rate Card
Standard Tariff
Structured commercial packages constructed for optimum market presence, strategic spacing, and recurring audience retention.
| Package & Tool |
Duration |
Standard Delivery Structure |
Investment (KES) |
|
Interactive Programme
|
One Hour |
In-studio hosted talk show containing live moderated Q&A for 1–3 guests. |
20,000 |
|
Classified Ads
|
One Month |
6 strategic, premium notices read daily during peak listening bands. |
50,000 |
|
Presenter Mentions
|
One Month |
8 organic presenter reads spread across 4 primary flagship shows. |
60,000 |
|
Radio Spots
|
One Month |
Pre-produced corporate standard spot ads scheduled 7 times a day. |
30,000 |
|
News Sponsorship
|
One Month |
Premium positioning flanking 5 premium news bulletins daily. |
35,000 |
|
On-Ground Activation
|
Per Hour |
Live event coverage and interactive field link broadcasting. |
20,000 |
Commercial Media Portfolio & Rate Card
Page 03
Section 03
Specialized & Vernacular Properties
Niche Features
Highly targeted properties designed for localized direct engagement, community outreach, political communication, and event sponsorships.
| Property Option |
Duration / Scope |
Specific Segment Alignment |
Rate (KES) |
| Politicians Interview |
1 Hour |
Dedicated on-air live interview segment with listener phone-ins. |
10,000 |
| Pastors Hour |
1 Hour (Prime Time) |
On-air gospel block & preaching. Scheduled across daily high-listenership slots. |
10,000 |
| Kigooco Live Sponsorship |
Full Show |
Gospel show title sponsorship live from main studio, church, or location. |
30,000 |
| Mugithi Sponsorship |
Full Show |
Popular late-night traditional show sponsorship, hosted from club/action site. |
30,000 |
| In-Person Advertising |
Per Segment |
Paid programming block. Business operators present product pitches live. |
10,000 |
| Weekender / Event Ads |
Full Cycle |
Focused pre-event promotional run for announcements and occasion hypes. |
10,000 |
Commercial Media Portfolio & Rate Card
Page 04
Section 04
Packages & Specialized Services
Integrated Ecosystem
Multi-Platform Campaign Packages
Strategic combined campaigns matching Presenter Mentions, Dedicated Talk Shows, Heavy Spot Rotations, and Classifieds.
Level 1
ONE WEEK
KES 40,000
Level 2
TWO WEEKS
KES 70,000
Level 3
THREE WEEKS
KES 90,000
Best Value
Multimedia Production
-
Videography & Photography (Live YouTube)
KES 30,000
-
Agribusiness Farmers Spotlight (10 Mins)
KES 8,000
Educational Studio Tours
Half-Day Comprehensive Tour
KES 500 / Student
- Broadcast Operations
- Equipment Utility
- Live Interactivity
- Audio Production
- Career Roadmap
- Photoshoot Module
Commercial Media Portfolio & Rate Card
Page 05
Section 05
Campaign Proposal & Quotation
Quotation Matrix
Prepared For Partner:
Mainconnect Ltd
Phone: --
Email: --
Quotation Validity Specs
Date of Issue: --
Valid Until: --
Strict 2-Week Validity Period Only
| Selected Service Property |
Card Rate (KES) |
Negotiated Rate (KES) |
Discount % Offered |
Net Subtotal (KES) |
|
No active services selected. Please tick campaign items in the sidebar checklist to construct your customized quotation proposal.
|
Campaign Adjustment Controls
Financial Summary
Gross Total:
KES 0
Calculated Discount %:
- 0%
Taxable Subtotal:
KES 0
VAT (16%):
KES 0
Net Campaign Total:
KES 0
Commercial Media Portfolio & Rate Card
Page 06
Section 06
Bookings & Administrative Blueprint
Booking Guide
Your Media Representative
Representative Name
Thayu Commercial Desk
Direct Hotline
0703926135 / 0703805473
* Contact directly for corporate discount models & package optimizations.
Thayu FM 96.7
Mucii wa Ikeno
-
Lanstep Building, Nakuru-Nyahururu Road, Nakuru, Kenya
-
Commercial: 0703926135 / 0703805473
-
Studio Direct: 0742028696
-
[email protected]
-
www.thayufm.mainconnect.co.ke
Commercial Media Portfolio & Rate Card
Page 07